Last week we have talked about the importance of:
- knowing who your target people are
- knowing what their needs are
- knowing how you can satisfy their needs
Today we are going to start another topic. That is how we can make our website be more attractive.
There are many factors to be considered while designing a site. Let us discuss the major points step by step:
Build It for Speed
It is the truth that a lot of audiences will only pay attention to your site for about 10-30 seconds. To capture their attention, you must minimize your loading time by keeping graphics small. Try to use flash, animation, audio or any streaming video as few as possible.
Navigation should be Simple
Most audiences do not have the patience to navigate through the whole website to find what they are looking for. Making the navigation simple and smooth can easily guide them. Try your best to reduce all your layer of pages to be reachable within 3 clicks.
Consistency is the key
Always keep your site consistent in look, feel and design. Use constant colors, fonts, text size, typography and style and your audiences will feel that your site is professional.
In contrast, inconsistent design may disturb your audiences or they may think that they have gone to another site.
Make your site interactive
To make your site more interactive, you can trying adding feedback form as well as email form that allow your audiences to send you questions or comments. Keeping communication with your audiences will turn them into loyal customers.
| | 2008/05/31(土) 14:50 [EDIT]
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